Ask the Expert - Jo Malone Scented Momentos
Scented Momentos
Jo Malone London’s Global Head Of Fragrance Céline Roux talks about the limited-edition Scented Mementos collection with perfumers Anne Flipo, Yann Vasnier and Marie Salamagne.
Where did the idea for Scented Mementos come from?
Céline: I always used to visit antique markets when I was growing up in France and was pleasantly surprised to find that they were a really big thing when I moved to the UK. Whether you visit high-end shops or humble car boot sales, it’s always fascinating to be able to discover the different stories behind old objects. I thought that this would be a really fun starting point for our annual British-inspired collection.
Can you tell us a little about creating the scent?
Yann: We actually sampled different ginger beers in one of our first smelling sessions with the team, and really liked how the ginger tended to be rounded out by warm spices. We carried this through into the fragrance development, using a new extract of fresh cut ginger from India, which is different from traditional extracts that are derived from dried ginger root. It lends a real freshness to the composition, which is then balanced by warm and sensual notes. We then added cinnamon for the warmth and amyris for sensuality.
How would you describe Ginger Beer in just a few words?
Yann: For me, it’s all about freshness, sensuality and comfort.
Can you tell us a little about what we can expect from the Passiflora fragrance?
Anne: The fragrance opens with a passiflora accord, which incorporates a dash of English honeysuckle, enveloped by the ambery roundness of vanilla and tonka bean, all underpinned by a combination of powerful and elegant woods.
You also worked on Emerald Thyme for this collection. How does this fragrance link to the concept?
Anne: You always find old perfume bottles at antique markets, and between me, Céline and the team, we built up quite a collection. We reimagined the kind of aromatic scents we associated with these bottles and came up with a bracing, botanical infusion, featuring sparkling lemon wrapped in a bouquet of white thyme and rosemary.
How would you describe Musk Memento in just a few words?
Marie: Fresh, cocooning and enveloping. There’s also a home scent in this collection.
Why did you decide to include a candle?
Céline: For this collection, it really felt like we should have a candle; when you go to an antiques market, after all, you buy things for the home. For me, the Dawn Musk Home Candle offers a wonderful contrast of modernity and antiquity: I think of it as a modern memory box. It balances both woody and ambery notes with a lovely soapy cleanness, and this contrast of old and new reflects the collection as a whole perfectly.
Marie, can you talk us through the scent of Dawn Musk?
Marie: The candle combines clarity and luminosity with the cocooning comfort of white musk. By folding in ambery notes and adding even more comfort with patchouli, it presents an irresistible quality too. It’s both inviting and homely, with the power to suffuse a room with scent in the same way that a luxury soap can linger in a bathroom.
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