DMR to Open OMEGA Boutique in Liverpool ONE
DMR expands its presence in Liverpool ONE with the opening of a mono-brand OMEGA boutique
Home to David M Robinson since 1969, it was just a stone’s throw away from the eponymous retailer’s current flagship showroom that the brand was founded in a small jewellery workshop. In a journey that has spanned over 50 years, as the business has grown and expanded around the UK it has held true to its Liverpool roots.
Partners of OMEGA watches for over 30 years, this latest expansion is DMR’s first opening of a mono-brand boutique, combining the watchmaking heritage of OMEGA with the reputation for excellent customer service that David M Robinson boasts.
Entirely operated by DMR, the new OMEGA boutique spanning 2000 sq. ft - the retailer’s fifth showroom - will be located on South John Street, at the heart of the Liverpool ONE estate. The boutique will open to clients later in 2021.
John Robinson, Managing Director at DMR commented, “Liverpool is our spiritual home and remains the beating heart of our retail offering. After the challenges of the last year or so, this latest announcement reaffirms our commitment to bricks and mortar retail and to the Liverpool ONE development which continues to attract visitors from across the North West to this vibrant city. We are pleased to be working closely with our good friends at OMEGA on this exciting project.”
Andrea Nunziata, Brand Director at OMEGA UK remarked, “Our retail partnership with DMR is a historical one of nearly 40 years. We have enjoyed a strong and successful partnership and are delighted to celebrate this next step with the opening of the first OMEGA Boutique in Liverpool. It will provide the opportunity for brand enthusiasts to experience the full OMEGA collections and will become the place of reference for OMEGA in Liverpool.”
The Liverpool ONE development opened to visitors in 2008, with DMR committing to the project in its infancy. David M Robinson’s showroom on South John Street remains the brand’s busiest showroom, over ten years on from its opening. The addition of an OMEGA boutique heralds the arrival of the first standalone mono-brand watch boutique operated by a retailer in Liverpool.
Alison Clegg, Managing Director, Asset Management, Grosvenor Britain & Ireland commented: “We are pleased to further our longstanding relationship with David M Robinson with the launch of this new OMEGA store, which will bring an exciting new brand experience to Liverpool ONE’s luxury offering. The introduction of OMEGA will offer customers even more choice in the sought-out fine jewellery sector, reaffirming our position as one of the leading destinations in the UK.”
Metis and Savills acted for Liverpool ONE. Howard Kennedy Lawyers acted for David M Robinson.
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