Daniela Karnuts founded Safiyaa in 2011 from a desire. With a demanding career in fashion media, she needed a wardrobe that was sophisticated and polished, without being boring or dated.
Searching for pieces that were flattering, combinable and travelled well led her to question why a man could go to London’s Savile Row for bespoke suiting yet a woman had to settle on fixed styles and colours? With a selection of 12 dresses and endless ambition, Daniela began her journey to fulfil her needs and those of women with similar desires as well. Named after her daughter, Safiyaa was started from there and now the likes of the Duchess of Sussex, Meghan Markle have made her a new-found household name. Her Resort Collection is presented here by The Cheshire Magazine.