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Faces of Fashion - Seth Lewis

Faces of Fashion - Seth Lewis

Seth Lewis : Owner of The London Dandy

Chester born Seth set-up The London Dandy tailoring service in 2016 & has over 23 years’ experience in the menswear industry, working for luxury retailers including Harrods, Ralph Lauren & Mr Porter.


What inspired you to get into fashion? 

I had been interested in clothing since the age of 12 since this is when I started to shop for myself. When it came to choose a university course I opted for Fashion or ‘sewing’ as my mates mocked, but my Mum comforted me in the decision to follow my passion.

Which designers do you admire?

Brunello Cucinelli, Dries Van Noten, Ralph Lauren, Tom Ford


What are your top career highlights so far?

  • Being called up by a SVP of Menswear at Ralph Lauren, asking if I would like to work for them

  • Surviving 6 years in Buying and Merchandising at Harrods… That was tough gig! During this time, I launched many brands into the UK market place, including; Brunello Cucinelli, Bamford & Sons and Belstaff

  • Launching the MA.Strum brand with Lorenzo Osti and the then founding designer Donrad Duncan. Massimo Osti, Lorenzo’s father was an inspiration to me, and I remain a huge fan of his work.

  • Becoming the Senior Buyer of Luxury and Casulawear at Mr. Porter (Net-A-Porter), responsible for over 50 brands and a significant chunk of their sales revenue.

  • Starting my own business…I run a Menswear Agency, now in its sixth year, which represents clothing manufacturers for the UK/IRE menswear market.

What does the future have in store for you?

I love learning and perfecting, so becoming a tailor, has fuelled my passion for the sartorial gents’ wardrobe even further. In the future, I plan to lean on my manufacturing partners to develop The London Dandy brand in its own right with capsule collections. So, watch this space…

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