Introducing La Prairie’s Pure Gold Collection
Inspired by the golden hour in the crown of the Swiss Alps, the range imbues the skin with radiance to appear as though lit from within
The new Collection consists of Pure Gold Radiance Cream, Pure Gold Radiance Eye Cream and Pure Gold Radiance Concentrate and includes a new and exclusive Pure Gold Diffusion System, designed to provide immediate radiance and sustained delivery of two key replenishing ingredients to help compensate for the age induced degradation of the skin.
With the launch of the new Pure Gold Collection, La Prairie also enters a new era in its quest for sustainability, to give purpose and create positive change within the world of luxury. They have taken many steps over recent years to help preserve the beauty of Switzerland and the incredible landscapes that inspire the brand. At the the Pure Gold launch, La Prairie unveiled its first refillable packaging initiative and announce that we will be an ongoing patron of the Glaciology Section at ETH Zurich to support their pioneering work to preserve the Swiss glaciers.
Pure Gold Collection Benefits
Enhances the appearance of radiance in the skin instantly and over the long-term.
Helps revitalise the appearance of the skin while promoting the feeling of increased volume from intense hydration.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Stockist: Selfridge’s Exchange and Trafford, Harvey Nichols and Hoopers Wilmslow
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