DMR Launches 2020 Christmas Installation
As England enters its latest lockdown, David M Robinson (DMR) unveils its annual Christmas installation, inspired by the events of the last year
2020 has been an unusual year for everybody, and we have all spent more time in our homes than ever before. Entitled ‘Bringing Christmas Home’, DMR’s latest festive display is inspired by those home comforts we have all enjoyed, celebrating the communities that have come together during these tough times.
It was the sight of our neighbours on their doorsteps applauding in celebration of the NHS and key workers that is rooted in the story of this year’s installation.
Along this imaginary avenue, an image developed using bespoke dolls houses to encase the showroom’s displays, each home is unique. This uniqueness is inspired by the fact that no matter how different celebrations may be across our diverse communities, the magic of this season still brings joy to us all, even during the darkest of times.
When moving closer to the delicate displays, passers-by will notice iconic pieces of DMR jewellery dressed alongside props reminiscent of features found within the home, including fireplaces and furniture- a nod to the precious DMR gifts that our experts continue to assist in sourcing, whilst we continue to operate behind closed doors.
The investment in DMR’s latest Christmas installation is reflective of the brand’s commitment to the power of bricks and mortar retail and emotive creatives, after a year where new selling methods have been developed, combining both a digital and in-store offering.
Lauri Hammond, Visual Merchandising Consultant commented, “After a year like this, now is the perfect time for DMR to play our own part in spreading that all-important Christmas cheer. This 2020 installation is inspired by the more heart-warming elements of a difficult year in which we know many of our friends have faced their own challenges. It is our way of saying that despite these difficulties, the values within our homes remain the same- love, friendship and family.”
DMR’s showrooms remain open for business online and via virtual presentations, with in-store
David M Robinson Liverpool, 4-6 South John Street, Liverpool, L1 8BJ
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